[yellowdog-announce] Fixstars, Broadcast International Launch Industry First H.264 Encoder for Sony PS3 at NAB: Press Release 20 April 2009

[Announce List for all Fixstars Solutions products (moderated)]

INDUSTRY FIRST H.264 ENCODER FOR PS3 RUNNING YDL

LAS VEGAS, NEVADA, 20 April - Fixstars is showcasing the CodecSys CE-10, the 
industry's first H.264 encoder for PLAYSTATION3, at the NAB show in Las 
Vegas, Nevada, from Booth SU432 of Broadcast International.

NAB is one of the world's largest broadcasting trade shows and is being held 
at the Las Vegas Convention Center, April 20-23.

The CE-10 encoding software for PS3 utilizes the revolutionary CodecSys 
technology jointly developed by Broadcast International and Fixstars. It 
enables professional level encoding on the PS3 hardware platform and delivers 
CodecSys high quality low bit rate compression, amazing performance, and all 
of the advantages of a software based encoder.

Compared to other video codecs, H.264 video compression technology achieves 
incredible video quality from the smallest amount of video data, saving 
bandwidth and storage. H.264 compression efficiency is ideal for a broad 
range of applications, such as broadcast, Blu-ray disk, video-on-demand, 
streaming and multimedia messaging.

CE-10 on a PS3 running Yellow Dog Linux is available for a hands-on 
demonstration, along with new members to the CodecSys product family 
CE-100/200 for GA-180 and CE-1000 for the IBM QS21 blade servers.

Kai Staats, COO for Fixstars Solutions states, "This unique product offering 
marks Fixstars entry into the commercial digital media market. The CE-10 
CodecSys for PS3 combines Fixstars' expertise in Linux operating system 
development with optimization for Cell, achieving an industry first. The 
result is a low-cost, high-quality offering for a wide range of video 
prosumers who require fast, efficient, simple to use H.264 compression. As 
CE-10 runs entirely from a bootable, live CD or USB stick, neither the users' 
workstation nor Sony PS3 requires hardware modification. It's astonishingly 
simple."

The CodecSys CE product family offers the H.264 software encoder on a wide 
range of hardware that cost-effectively address the bandwidth crisis, with 
the CE-100 basic model and the CE-200 providing real-time encoding for 
captured video. The CE-1000 is designed for broadcasters who require 
multi-channel. The CodecSys CE-10 for PS3 offers the H.264 encoding software 
in an affordable form factor making it the most accessible product in the HD 
encoding realm.

From the showfloor, Fixstars will distribute FREE evaluation copies of 
CodecSys CE-10 bootable CD for PS3, enabling accelerated H.264 rendering and 
professional quality encoding. Visit the Fixstars kiosk in the Broadcast 
International SU 4326 booth for a demonstration and receive your free 
evaluation copy.

    For more information about the CE-100/200 product family, visit:
    us.fixstars.com/products/codecsys/ 

The CodecSys CE-10 for Sony PLAYSTATION3 product will ship in June, 2009.


About Broadcast International
Broadcast International is a leading provider of video-powered broadcast 
solutions, including IP, and digital satellite, Internet streaming and other 
types of wired/wireless network distribution. BI's patented CodecSys software 
is a breakthrough video compression technology that cuts video bandwidth 
requirements more than 80% over satellite, cable, IP and wireless networks. 
By slashing bandwidth needs, CodecSys enables a new generation of 
applications such as live streaming video over the Internet and to cell 
phones, and offers unprecedented price/ performance benefits for existing 
video applications on IPTV, cable and broadcast networks. As a software-based 
video compression solution, CodecSys is easily upgradeable, enabling new 
codecs to be added or changed with a simple software download, while 
competitive hardware-based products require costly full replacement.

For more information, visit www.brin.com


About Fixstars
Fixstars is the pioneering company of the Cell Broadband Engine, high 
performance multi-core processor. Fixstars enables companies to speed up 
business through delivery of high performance, quality applications, 
middleware, and Linux operating system for the Cell based hardware, including 
the GigaAccel 180 and IBM QS21 blades for industries such as Finance, 
Medical, Manufacturing and Digital media. Founded in 2002, Fixstars is 
headquartered in Tokyo, Japan with subsidiary Fixstars Solutions in San Jose, 
CA and Loveland, CO.

For more information, visit us.fixstars.com


GigaAccel, Yellow Dog Linux, YDL, Y-HPC, and Y-Film are registered trademarks 
of Fixstars Corporation. CodecSys is a trademark of Broadcast International. 
Blu-ray is a trademark of Sony. IBM, PXCAB, and POWER are trademarks of IBM 
Corporation in the United States and/or other countries. Linux is a 
registered trademark of Linus Torvalds. Additional product and company names 
mentioned may be trademarks and/or registered trademarks of their respective 
holders.