[yellowdog-announce] Fixstars, Broadcast International launch H.264 Encoder for PS3: Press Release 1 July 2009

[Announce List for all Fixstars Solutions products (moderated)]

AFFORDABLE, BROADCAST QUALITY, NEAR REAL-TIME H.264 ENCODER FOR PS3

LOVELAND, COLORADO, 1 July 2009 - Fixstars and Broadcast International today 
announce the immediate availability of CodecSys CE-10 series, a near 
real-time, broadcast quality H.264 encoder which runs on the Sony 
PLAYSTATION® 3 platform. The CodecSys CE-10 takes advantage of the readily 
available, inexpensive Sony PS3 for its processing engine, making it the most 
accessible, near real-time product in the HD encoding realm.

"The launch of the CodecSys CE-10 for PS3 marks a new era of professional 
level H.264 encoding at an affordable, consumer price,” said Satoshi Miki, 
CEO of Fixstars Corporation. "This software based encoding system frees the 
video workstation from the burden of what is otherwise an intensive process. 
The user may continue to edit uninterrupted, while the PS3 produces high 
quality HD output in near real-time."

Connected to a PC via a gigabit ethernet, the PS3 performs as an external, 
dedicated video encoder. All encoding is handled by the PS3 which runs an 
embedded version of Yellow Dog Linux entirely from ROM, thus shifting the 
CPU-intensive processing away from the workstation.

Unlike hardware-based encoders on the market, the software-based CodecSys 
CE-10 is easily updated, delivering improvements to increase encoding speeds, 
image quality and other features. Reduce hardware costs by implementing 
updates rather than replacing out-of-date hardware.

"The CodecSys CE-10 addresses the biggest technology challenge we now 
face--video bandwidth," said Rod Tiede, president and CEO of Broadcast 
International, "The demand and popularity of video is growing at an amazing 
rate for both personal and businesses applications and the CodecSys CE-10 
will significantly improve the production of video in all applications."

CodecSys CE-10 Personal:
 - H.264 software encoder with support for 1080i/p full HD.
 - Max bit-rate 15Mbps, Blu-ray standard compliant.
 - Licensed for personal use only.
 - $199.00 USD

CodecSys CE-10 Professional
 - H.264 software encoder support 1080i/p full HD.
 - Max bit-rate 150Mbps, Blu-ray standard compliant.
 - Licensed for commercial use.
 - $1,999.00 USD

CodecSys CE-10 Professional Starter Kit
 - Sony PLAYSTATION 3.
 - CE-10 Professional pre-installed.
 - Yellow Dog Linux DVD.
 - H.264 software encoder support 1080i/p full HD.
 - Max bit-rate 150Mbps, Blu-ray standard compliant.
 - Licensed for commercial use.
 - $2,419.00 USD


    Enjoy a Promotional and Instructional video about the CE-10:
    http://us.fixstars.com/showcase/video/

    For more information or to download a 14 day trial, visit:
    http://codecsys.fixstars.com/en/ce10

    To purchase the CodecSys CE-10 Professional Starter Kit:
    http://us.fixstars.com/store/ (then select Solutions)


About Broadcast International
Broadcast International is a leading provider of video-powered broadcast 
solutions, including IP, and digital satellite, Internet streaming and other 
types of wired/wireless network distribution. BI's patented CodecSys software 
is a breakthrough, artificial intelligence-based video compression technology 
that cuts video bandwidth requirements more than 80% over satellite, cable, 
IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new 
generation of applications such as streaming video to cell phones, and offers 
unprecedented price/ performance benefits for existing applications such as 
HD video. Broadcast International is a public company (OTC BB: BCST) 
headquartered in Salt Lake City UT.

For more information, visit www.brin.com and www.codecsys.com


About Fixstars
Fixstars is the pioneering company of software on Multi-Core processor as the 
Cell Broadband Engine and GPU. From 2008 Fixstars, jointly with Broadcast 
International, has been working for software optimization, product 
development, and marketing of CodecSys on Multi-Core platforms. Fixstars 
enables the increase in performance of Multi-Core operations through 
provision of a complete, integrated ecosystem with specific turn-key products 
for Finance, Medical, Manufacturing, and Digital media markets. Founded in 
2002, Fixstars is headquartered in Tokyo, Japan with subsidiary Fixstars 
Solutions in San Jose, CA and Loveland, CO.

For more information visit us.fixstars.com


CodecSys is registered trademark of Broadcast International. Yellow Dog Linux 
is a registered trademark of Fixstars Corporation. PLAYSTATION and PS3 are 
registered trademarks or trademarks of Sony Computer Entertainment. 
Additional product and company names mentioned may be trademarks and/or 
registered trademarks of their respective holders.