Editing /etc/hosts

[Andrew]

I've just read an article on Slashdot
 <http://slashdot.org/article.pl?sid=04/04/28/2011234>
about some new Ad technology... it mention the use of a customized HOSTS
file <http://www.everythingisnt.com/hosts.html> (see the Linux/Unix/Mac 
OSX section down there) It say I should replace my /etc/hosts file with 
the one provided <http://www.everythingisnt.com/Hosts> to block all
those banner-ads from loading their sh*t into my web browser...

My question is: Shouldnt it goes in /etc/hosts.deny instead of
/etc/hosts ??????? hmm??

-Andrew is wondering