Apache woes

[Francis X. Maier]

I'm having a difficult time setting up a simple Apache server on my 
Yellow Dog Linus 3.0 box.

1.  I use vi to go into /etc/httpd/conf/httpd.conf

2.  I write the ServerName as my static IP (don't have a domain name).

3.  I tell the server to listen to [static IP]:80

4.  DocumentRoot is default /var/www/html

Do I need to remove the quotation marks in lines like "var/www/html" or 
"/etc/httpd" to enable them?

When I try to connect to my static IP from another computer, the 
connection just hangs and fails.  When I try to do it from my YDL box, 
I get a "connection refused" message.

Any idea what I'm doing wrong?